Discover the Burgh has over 100,000 social media fans, 6,000 newsletter subscribers, and 200,000 monthly page views. The site’s readership is hyper local to Pittsburgh and southwest Pennsylvania with approximately 50% living in the metro area and an additional 30% living with a 4-6 hour driving radius.
A standard batch of updates on social media includes one Facebook share, one to three Instagram updates, and three Instagram stories and often produces a total reach of 20,000 to 30,000 organically.
In 2019, Discover the Burgh received 14,050,000 ad impressions site wide.
A selection of recent case studies are as follows.
Car Dealership in Pittsburgh
In 2018, Discover the Burgh partnered with a local high-end car dealership to promote the car offerings. The campaign included publication of a blog post as well as social media updates on Facebook, Instagram, and Instagram stories.
The results included:
- 800+ article reads in the first 30 days.
- Google index on page one for target keyword with featured snippet.
- 40,000+ reach on social media (including paid boost).
- Published post: Pittsburgh Instagram Spots
Food Tour
In 2018, Discover the Burgh partnered with Butler County CVB to take a food tour of Saxonburg. The campaign included publication of a blog post as well as social media updates on Facebook, Instagram, and Instagram stories.
The results included:
- 250 article reads in the first 14 days.
- 24,000+ reach on social media.
- Published post: Burgh Bits and Bites Saxonburg Tour
Phipps Conservatory
In late 2018, Discover the Burgh partnered with Phipps Conservatory to produce a Facebook live walk-through video totaling approximately 6 minutes in length to reach 102,000+ fans.
The results included:
- 26,000+ reach on Facebook
- 9,800 video views
- Facebook live link
For more information on results, please feel free to get in touch via email.
